For a woman, there is nothing less desirable than having to wear outdated, cheap handbags. Not just because it’s out of date, but when you hold it, the old bag reminds you of how much more it was than you could afford and how little it is worth now, just so that you could enjoy a momentary moment of feeling stylish and fashionable. In fact, a quarter of handbag purchases are made in this way; on impulse in order to get that feel-good factor. It's no surprise that most homes contain a significant handbag graveyard, full of unloved, abandoned handbags.
So why do women have this constant need to purchase over-priced, "in-season" handbags on sale? After all, isn’t it merely a place to hold your necessities? Partly it's because, over-time, handbags have become a unique outward statement of a woman's status, fashion savvy and earning power. The rising popularity of women's handbags over the past 100 years has followed the increasing social independence of their owners.
Clothes on the catwalk now regularly take second place to these covetable fashion accessories. It's a trend which has fuelled the incredible increase of the handbag industry in the past decade. "It-Bag's" have become the ultimate 21st-century object of desire, not just for supermodels and celebutantes, but for working women from all walks of life. An It-bag is an extension of self, a constant companion, telling the world about the essence of your personality and making you stand out from the crowd.
Not only that, according to an academic study at the University of Minnesota, a handbag can help you keep hold of your man. A woman wearing a trendy handbag is perceived to have a more devoted partner, as it infers that the man had something to do with her acquiring it. As a result, other women are less willing to flirt with the owner's significant other.